So Fishing Times’s ad department is selling access to the prime Fishing Times readership. But the Data Lords can say, ‘we can show your ad just to Fishing Times readers when they’re on Facebook, or on some meme site, on the Times or TPM or really anywhere.’ Because the Data Lords have the data and they can track and target you. The publication’s role as the gatekeeper to an audience is totally undercut because the folks who control the data and the targeting can follow those readers anywhere and purchase the ads at the lowest price.
Recent articles
- ChatGPT in "4o" mode is not running the new features yet - 15th May 2024
- Slop is the new name for unwanted AI-generated content - 8th May 2024
- Weeknotes: more datasette-secrets, plus a mystery video project - 7th May 2024
- Weeknotes: Llama 3, AI for Data Journalism, llm-evals and datasette-secrets - 23rd April 2024
- Options for accessing Llama 3 from the terminal using LLM - 22nd April 2024
- AI for Data Journalism: demonstrating what we can do with this stuff right now - 17th April 2024