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Simon Willison’s Weblog

Three new features for reddit gold. Reddit’s experiments with a subscriber program are interesting to watch. 9,000 people signed up as subscribers without there being any benefit at all, and they’re now being rewarded with the ability to opt out of ads and access to computationally expensive features (like different ways of sorting their own user page) that wouldn’t scale for the entire user base.

Posted 20th July 2010 at 5:54 pm

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30 comments

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  2. I think it would be better to make it two separate things - say, reddit gold is for those who want to donate (and it gives only badge) and reddit premium is subscription which adds features. This way both social and monetary relationships can be milked. I have no problem donating to reddit, but paying $4 a month for features that I would get about 50c of use out of is stupid.

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  6. Wow, doesn't Reddit make enough money solely on ad revenue alone? They are one of the most popular sites on the web!
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