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Simon Willison’s Weblog

You should follow me on Twitter. Dustin Curtis did a simple A/B testing experiment on his blog and found that the text “you should follow me on Twitter” had the highest click-through rate—173% more effective than “I’m on Twitter”.

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2 comments

  1. Actually it looks like, according to the article, it's the phrase "You should follow me on Twitter here", where here is a link.

    Eric Florenzano - 15th July 2009 12:33 - #

  2. I'd like to see him redo the test with even more forceful messages. "I command you to follow me on twitter immediately."

    Nosredna - 15th July 2009 18:22 - #

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