Building sites around social objects. Jyri Engeström’s concept of “social objects” is a genuinely useful new way to talk about social web sites.
Sign in with 
OpenID
Building sites around social objects. Jyri Engeström’s concept of “social objects” is a genuinely useful new way to talk about social web sites.
Looks like an updated version of this (amazing) talk:
http://video.google.com/videoplay?docid=9086745739 103100497&ei=uIPbSdeAOIHI-Aan8rSkBw&q=jyri+engestr om