How to launch a new product. Jason Calacanis explains how they launched Mahalo Answers, including tips or running your own PR (Jason used to be a reporter so he’s played both sides of that fence).
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How to launch a new product. Jason Calacanis explains how they launched Mahalo Answers, including tips or running your own PR (Jason used to be a reporter so he’s played both sides of that fence).
I really like the part of that article that mentions finding out what the press ALREADY know about a product, before engaging in providing what Jason called a "10,000 foot view".
Good stuff.
PayperHeadExpert - 23rd December 2008 22:43 - #