On any given Web page, users will either click something that appears to take them closer to the fulfillment of their goal, or click the Back button on their Web browser.
Sign in with 
OpenID
On any given Web page, users will either click something that appears to take them closer to the fulfillment of their goal, or click the Back button on their Web browser.
I think that is inaccurate.
How often have you gone to Wikipedia (or Flickr or Amazon) and *not* taken a side trip and browsed around? Half the time, at most?
Unless Hurst counts something impossibly vague like "look at an indeterminate number of things" or "respond to interesting distractions" or "entertain myself" as goals, I don't think his statement holds up to scrutiny.
Of course, in Hurst's case, I clicked the back button because I went there to comment and his blog doesn't offer that feature! :(
Joe Grossberg - 7th March 2007 16:11 - #