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Simon Willison’s Weblog

Long pages work. And thanks to Pay Per Click advertising, splitting an article over multiple pages to get more ad impressions doesn’t make sense any more.

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1 comment

  1. IMHO, even without PPC, it doesn't make sense to split articles over pages.

    Hassling your users is a bad way to get users.

    Jeremy Dunck - 30th August 2007 15:02 - #

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