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Simon Willison’s Weblog

McGraw Hill sold me out

Like everyone else on the internet, I get a fair amount of spam. I tend to keep my main work as clean as possible, while skipping over the spam in my lower-traffic personal account and cleaning it up every week or so.

While cleaning out the latest batch, I noticed that a number of undesirable emails had been delivered to an address which I had used as a “spam trap”—I had only used it once when signing up for a particular service. I ran a search for all messages sent to that address and found this charming missive, dated March 15th:

As a subscriber to or customer of certain products and services published by The McGraw-Hill Companies, The McGraw-Hill List Management Center’s commitment to you is to keep you current, by email, on products and services from third party (non-McGraw-Hill) advertisers that might be of interest to you. Each email message will be preceded by the name of the company offering the product or service, so that you know the source and purpose of the email before opening it.

If you do not wish to receive these informative emails from The McGraw-Hill Companies List Management Center, please follow this link [-- link removed --]

You will be taken off of this list to receive email messages from these third party advertisers. It will not affect your status as a customer of or subscriber to any McGraw-Hill product or service in any manner.

They’d opted me in to their third party mailing list. Obviously I would have hit the “I don’t want your disgusting spam” link if I had actually seen it, but the subject of the email was “++SPAM++ Special Offers” (the ++SPAM++ part was added by my University’s spam filter) so naturally I had skipped straight over it assuming it was yet another piece of worthless spam. I guess that’s almost ironic.

In the month since receiving that email, I’ve had 12 unwanted commercial emails sent to that address.

I’m usually very conscientious about ticking the “don’t ever, ever spam me” box when I sign up for things. Maybe I was less vigilant than normal in this case, but I sincerely doubt it. The service I had originally signed up for was a free trial of Zinio. I just checked the registration form and it has two clearly labelled “you may send me junk” boxes, which I’m certain I would have unchecked. I can only conclude that they ignored my initial request, sent me an easily missed “we’re about to spam you” message and proceeded to fill my inbox with garbage.

Maybe this kind of thing is covered by their privacy policy (which I can’t access at the moment as their site appears to be unavailable). You know what? I didn’t read their privacy policy. I don’t read privacy policys. I don’t read EULAs either—heck, I don’t read anything that looks like it was written by a lawyer and is likely to BREAK IN TO CAPITAL LETTERS at any moment. I assumed that checking the “don’t spam me” boxes was enough. Evidently my faith in basic human decency let me down.

McGraw Hill: I’m absolutely disgusted with you. Your behaviour in regards to bulk email sickens me, and I will never again knowingly purchase one of your products or support your business in any way.

Oh, and the final insult? They signed off their treacherous email with Thank you for being a loyal McGraw-Hill customer. Words fail me.

This is McGraw Hill sold me out by Simon Willison, posted on 16th April 2004.

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15 comments

  1. I have also noticed a disturbing trend in spam over the last few weeks.
    As a Linux user (are you still enjoying lug radio?) I sometimes get mail from companies that think I might be interested in their products. The strange new trend is the hiring of PR companies to promote things to do with free software. Now PR companies don't understand how netticate works, they don't understand how the free software world works, hell they don't understand the world outside of their plush offices and telephone headsets.
    What I am currently experiencing is an influx of junk that might have some bearing on me if I was interested in using Linux in the enterprise for the first time but as an SME (with the emphisis on S) using only Linux they have no meaning for me at all.
    To make things worse they are not even using my public email address but the one I use on mailing lists so I couldn't have signed up by mistake and they must have gathered it from somewhere.
    It came to a head yesterday when someone acting for a organisation that I won't name here emailed me with a wonderful offer. They obviously didn't know that I would be seeing their boss that night who I gave a grilling and said someone in his office was acting alone and didn't represent his organisation. They too where using an email address that I don't use for business purposes so it must have been harvested from the net.

    sparkes - 16th April 2004 08:59 - #

  2. Most 'reputable' companies now follow the 2 box opt-in method when it comes to spam. You should get 2 choices on the page that look something like this (emphasised for satirical humour):
    • - No I don't want you to pass my details on to 3rd party companies
    • - Yes I would like you to send me spam
    This way if you do not check either box, you have said no, if you tick both boxes, you have said no - the only way to receive spam is to tick the second box; all other combinations are a rejection. I know that IBM (my employer) have incorporated this on all of their webforms now.

    Ben Thorp - 16th April 2004 10:24 - #

  3. I hope you wrote and vented your spleen.

    Morrie - 16th April 2004 12:08 - #

  4. He just did. ;)

    Jeremy Dunck - 16th April 2004 13:33 - #

  5. "disgusting" ... "disgusted" ... "sickens me" ... "treacherous"

    I hate spam too, but do you think you're overreacting a bit?

    Joe Grossberg - 16th April 2004 20:29 - #

  6. Not at all: I opted out, they opted me back in again. That makes them worse than viagra peddlars, who at least have the decency to crawl my email address off some website rather than openly asking me for it and promising not to send me junk.

    Simon Willison - 16th April 2004 21:29 - #

  7. I always hate it when companies do that. You say 'i never opted in for this', and they claim you have. One company that did this to me, i replied back to the address, went to their web site, and found every email address I could, and sent it there as well. Amazingly enough, their C*O staff was on there. It's also helpful when you administrate a domain that has about 200k users on it, and you threaten to completely block their domain. And, well, you look up the information on the domain, and it's me. So, about 2 hours later, I get a call from one of their high ranking officials apologising, and telling me that their service desk is removing me from their lists.

    What I hate more is when you buy one thing from a vendor, and then they start to spam you. You complain, and they don't understand why you don't want email about every new widget that comes out. Especially when they're sending out 10 MB PDF files once a week with these new gadgets that you don't really want or need.

    I've more or less started explicitly stating that I don't do business with companies that spam me. Unsolicited email for me includes any email I did not expressly request.

    Tim - 16th April 2004 22:34 - #

  8. Its just too bad that these companies have the checkboxes checked by default, which state that they intend to spam innocent people like us. ;) But its more than worse that they SPAM us intentionally, sending us their JUNK even when we'd opted out of it, indicating that we don't want any of that Trash. I hope that this will reduce when laws on SPAM are reinforced strictly. Otherwise I don't think there's any hope, since no SPAM filter is perfect, either they let in SPAM mails or they don't let anything in. :(

    Amit Gupta - 17th April 2004 20:45 - #

  9. That's netiquette, not netticate, Sparkes. :-)

    That's policies, not policys, Simon. :-)

    I wonder if spam will become so bad that people will have to use a whole new technology? Something beyond email, not yet invented?

    Try Opera 7's built-in mail program. I've only been using it for a few days and already my spam is reduced heavily. Apparently the program learns as it goes along. Just make sure to check for genuine emails marked as spam every now and then.

    Chris Hester - 19th April 2004 15:42 - #

  10. The Australian government has recently passed an anti-spam act, which includes supposedly hefty fines for organisations/individuals sending unsolicited commercial emails. As a result, many companies are reassessing their mailing lists, and sending out informative emails to people on these lists letting them know about the changes to the law and how the company intends to proceed. Unfortunately most of them are requiring users to explicitly opt-out, rather than opt-in - ie, "If you do not wish to receive any further email from this company, click this link". By not responding, the company is assuming that you are giving them permission to continue spamming. I make it a point to NEVER click on unsubscribe links in spam, so I guess I'll wait for the act to come into force and then start reporting these companies to the relevant authorities the next time they send me unwanted spam...

    arb - 20th April 2004 09:22 - #

  11. Opera's M2 is indeed very accurate. Whats' even more surprising is that after about of month of usage, there are very 0 false negatives. I find the concept of access points /automatic filters very useful too.

    Pronam - 27th April 2004 11:17 - #

  12. That sucks

    Joe - 14th May 2004 21:24 - #

  13. Interseting.. -Joe Joe@ucs.cc

    Joe C - 14th May 2004 21:25 - #

  14. i need spam :) vova2006@freenet.de

    Bob - 2nd August 2006 15:29 - #

  15. Kenneth.Culver@gmail.com

    Kenneth.Culver@gmail.com - 9th September 2006 16:19 - #

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