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Simon Willison’s Weblog

Nail, Bang, Head

D. Keith Robinson:

I feel that all to often those of us who spend every day working, surfing, reading and thinking about the Web lose sight of the fact that it’s still a new medium and there are lots of folks out there who don’t spend every day working, surfing, reading and thinking about the Web. This could be newbies, your clients and stakeholders or any number of people who might have a vested interest in understanding what makes the Web tick.

This is something that can be extremely difficult to remember; by default, anyone involved in web development is themselves an expert web user. Watching less experienced people using the web can be incredibly enlightening (especially the things that look like real howlers, like the first time you see someone typing a URL in to a search engine because they haven’t figured out the difference between that and the browser address bar).

I maintain a strong focus on usability in all of my web projects, but I almost always consider usability from the point of view of an expert user. Figuring out how to deal with people who have very little experience of the web can be a lot harder.

This is Nail, Bang, Head by Simon Willison, posted on 4th July 2003.

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7 comments

  1. Where I work, we are constantly doing usability checks. These involve watching customers perform a series of tasks using the site. They're recorded and analyzed in great detail. They're also incredibly depressing/enlightening. Needless to say, i can't do tests like that for my personal properties, so I do the next best thing, which is to monitor the my logs (noting time differences between URLS to recreate actions) and, when I can, sit my less-than-net-savvy Mom down to try out something. I also remember that no matter how careful I am, how explicitly I try to make something, there will always be a surprisingly high number of visitors who will not "get it", will do the wrong thing, and get horribly frustrated. The trick, of course, is to keep that number in the single digit range.

    jr - 4th July 2003 00:50 - #

  2. My favorite is trying to explain the clipboard to a non-computer person. 9 out of 10 of them think the cut item stays inside the mouse somehow. Then just when they're just getting the hang of "putting stuff inside the mouse" I sideswipe them with the whole Ctrl X-C-V keyboard thing. That usually send them running back to the AOL TV...

    CIAwallst - 4th July 2003 02:58 - #

  3. Funny watching co-workers double-click on hyperlinks as they would desktop icons.

    MikeyC - 4th July 2003 03:14 - #

  4. [...] by default, anyone involved in web development is themselves an expert web user.

    I disagree. All you have to do to see this is wrong, is is take a look around Geocities.

    Lach - 4th July 2003 04:56 - #

  5. "by default, anyone involved in web development is themselves an expert web user." "I disagree. All you have to do to see this is wrong, is is take a look around Geocities." Perhaps Simon was making a distinction between 'web developers' and 'web designers'...perhaps not... but you are correct considering that there are no qualifications that go along with web design/development. You don't even need to know HTML for crying out loud!?!

    MikeyC - 4th July 2003 05:12 - #

  6. Hmm... maybe I should qualify that as "anyone professionally involved in web development". But then again, even Geocities web masters have probably worked through some kind of online form to create their site, understand the concept of usernames and passwords and know (vaguely) that a web page uses something called HTML.

    Simon Willison - 4th July 2003 10:20 - #

  7. The distinction here should be expert web user and expert web designer. If you design even the most simplistic of web pages, that puts you into the expert web user category, which in all honesty is not that hard to achieve. I should make this entry a poster and hang it on my wall because I know I will forget this tomorrow and go back to designing websites that are usable to me.

    Paul Scrivens - 4th July 2003 17:47 - #

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