Marketing Firebird
3rd August 2003
Blake Ross has published a page on Marketing Firebird. He makes an interesting comparison between Firebird and Kazaa, pointing out that Kazaa has over 3.1 million downloads a week with promotion only via word-of-mouth:
Kazaa is spreading like wildfire because it offers a killer app—music sharing—and everyone knows it. I have friends that can’t turn on their computer without help, but you’d better believe they’re on there getting songs. I see people coming up with all kinds of clever taglines to promote Firebird (“if you’re not using Firebird, you’re not surfing the web—you’re suffering it”) and that’s great, but the fact is that 100 million users find Internet Explorer “good enough.” The promise of an improved overall experience, without identifying how it improves on a working model, just isn’t going to grab people.
Blake also sets a challenge: Make it your goal to convert five friends, coworkers, family members or other acquaintances to Firebird. I’m happy to say I’ve done that already, but I don’t see it as any reason to stop. I’ve also joined the Mozilla marketing mailing list, which is pretty low traffic at the moment but will hopefully pick up as word about it gets out.
While I’m all for marketing Firebird, there is a pretty big fly in the ointment. If you take a look at the negative reviews on Downloads.com (there are positive ones as well) it seems an awful lot of new users have had their fingers burnt by issues that I’ve never even noticed. If we’ve learnt anything from the original launch of Netscape 6 it should be that a poor first impression lasts, so it’s not worth pushing Firebird at anyone who is likely to write it off the first time it crashes on them. That said, I haven’t had 0.6.1 crash once since I installed it, but it’s still an issue that’s worth baring in mind.
More recent articles
- Weeknotes: Llama 3, AI for Data Journalism, llm-evals and datasette-secrets - 23rd April 2024
- Options for accessing Llama 3 from the terminal using LLM - 22nd April 2024
- AI for Data Journalism: demonstrating what we can do with this stuff right now - 17th April 2024
- Three major LLM releases in 24 hours (plus weeknotes) - 10th April 2024
- Building files-to-prompt entirely using Claude 3 Opus - 8th April 2024
- Running OCR against PDFs and images directly in your browser - 30th March 2024
- llm cmd undo last git commit - a new plugin for LLM - 26th March 2024
- Building and testing C extensions for SQLite with ChatGPT Code Interpreter - 23rd March 2024
- Claude and ChatGPT for ad-hoc sidequests - 22nd March 2024
- Weeknotes: the aftermath of NICAR - 16th March 2024