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Everyone applauds when Google goes after Microsoft’s Office monopoly [...] but when they start to go after web non-profits like Wikipedia, you see where the ineluctible logic leads. As Google’s growth slows, as inevitably it will, it will need to consume more and more of the web ecosystem, trading against its former suppliers, rather than distributing attention to them.
The companies that couldn’t beat Microsoft have all died, and evolution has resulted in three very different types of companies that are each immune to Microsoft’s strategies in their own way. Yet all are still vulnerable to the same thing: a better product. For the end users, this is a good position for the industry to be in.