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Simon Willison’s Weblog

Kellogg's™ Lego® Fruit Flavored Snacks (via) On the one hand, from a child safety point of view this is clearly one of most stupid product ideas in recent history. On the other hand, I really, really want some.

4 comments

  1. Both brilliant and stupid. Really want some too, but they'd never sell them in the UK.

    Frances Berriman - 19th June 2008 09:59 - #

  2. I can't understand why someone would feed a child that crap. There is this thing called fruit, which is cheaper, more nutritious and tastes nicer. It's even carefully grown by the food boffins to look like actual fruit, rather than plastic blocks.

    CiaranG - 19th June 2008 12:04 - #

  3. Unfortunately, you can't actually build stuff with them as their bottoms are flat.

    Luke Baker - 19th June 2008 14:04 - #

  4. Official petition to ban Lego sweets…
    http://petitions.number10.gov.uk/legosnacks/

    John Carver - 17th August 2008 13:14 - #

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